Understand Howto & Style category, what type of videos belong here, and decide if it fits your content.
Find what the How to and Style YouTube category is, what video topics belong here, and how to decide if it fits your content. Simple guide for creators.
What Is the How to and Style Category?
How to and Style (also called Howto & Style) is a popular YouTube video category. It mainly includes two types of content:
- “How-to” guides and tutorials
- “Style” and fashion-related videos
If your video teaches a process, gives fashion advice, or explains how to use or make something, this category might be the right fit.
Why This Category Matters
- It’s part of YouTube’s top-viewed categories
- Audiences love practical tips and personal style content
- Good choice for creators focused on tutorials, DIY, grooming, or fashion
What Types of Videos Fit This Category?
How-to Videos
These focus on teaching or explaining a task:
- Step-by-step process guides
- DIY tutorials (Do-It-Yourself)
- Product usage instructions
- Skill-building content (e.g., how to tie a tie)
Style & Fashion Videos
These focus on appearance, clothing, and personal presentation:
- Outfit styling ideas
- Grooming and beauty tips
- Makeup tutorials
- Fashion product reviews or how-to-use guides
Should You Use This Category?
Ask yourself the following:
- Does your video teach a process or skill?
- Is it related to fashion, grooming, or personal style?
If yes to either, this category is likely a good match.
If your video covers technical, academic, or professional topics, consider Education or Science & Technology instead.
Example: Choosing the Right Category
- Video Topic: “How to cook pasta” → Fits Howto & Style
- Video Topic: “How SEO works” → Could fit Education better
- Video Topic: “Men’s formal styling tips” → Fits Howto & Style
Final Tips Before You Choose
- Use this category if your channel mostly focuses on how-to or style content.
- If your videos cover a mix of topics, choose the category that best fits your main theme.
- You can update the category later if your channel direction changes.
Bold Tip: Choosing the correct category improves your video’s reach and helps YouTube recommend it to the right audience.