How theme change affects website SEO: theme’s UI, page load speed, structured data and code quality are things which affect to your blog or site SEO.
If you starting new blog or site, or planning to change existing theme in WordPress site, then theme SEO related points helps you. You will know about theme features which affect or help in SEO. Following points and tips will helps in select theme for new blog/site or for theme change decision.
Let’s know about WordPress theme and SEO connection.
1. Page Load Time
How fast page load is depending on page elements and theme’s content rendering process. Well designed and speed optimized theme loads site page faster. This point affects user experience and behavior. If your theme loads page slow, user may be leave site and goes to other search result. This kind of user behavior affect to your site in search ranking.
2. Structured Data
Some themes provide structured data content entry by default. E.g., breadcrumb with structured data. If your old theme has such feature and new theme not have such feature, then you need to think about this feature. Here, you need to check all possible structured data entry in new theme. It is good, if all or required things available in your new theme.
3. User Interface
User Interface play main role in bounce rate. Simple and well-structured interface helps user to find content easily. This results into user satisfaction and more engagement on site. So, always consider theme UI features, it helps user and result into good SEO practice.
4. Content Formatting
Content formatting means head tags, fonts, content readability and good content navigation between points. User likes to read well-structured content. If your theme has good style and format, which easy to read and well structured, then it helps user and web crawlers to understand intent of content.
5. Theme Code Quality
This point is bit technical. If your theme developed with quality code, then it will handle possible errors, future updates and provide security. You may get related idea from real user reviews or from support question/answer pages.
When you change and apply new theme to your site, above are points, which can be affect your site SEO. It is good practice to compare above points in your theme before finalized and install in production.
FAQs for WordPress theme change and SEO
Following are more helpful information to understand how theme change affects website SEO. Detail given in question/answer format, so, you can get quick overview.
How to consider WordPress theme SEO points?
Theme SEO points is like good SEO practices. You definitely check for price and other things, when you looking for new theme, Right? Here, you need to also consider above SEO points before select new WordPress theme. If you are changing your theme, then you can compare these points in old and new theme and take decision based on analysis.
Is it good practice to change theme frequently?
No, may be it not affect for new blog/site, which recently started and have no traffic or not fully indexed. When you apply any theme and user started visit your site, then they are used to with your site layout. If you change theme frequently, it will bad for user experience, because user needs to find things again with theme change. This affect user traffic and probably site SEO.
When to change blog or website’s theme?
There are many reasons which indicate for theme change. For example, current theme age and support, user feedback, new design trend, new SEO practices, device compatibility and more. It is good practice to select proper theme by considering best things based on your content and user type. Try to use good theme for long time.
You can consider given indication in your site and analysis. When you finds good reasons, you can change your website theme for satisfy need and better results.
You may definitely found points and FAQs helpful for your WordPress theme change decision from this page. Still, if you have any queries, then you can ask in comment section.